Storefronts, marketing systems, brands, and a few things I built just because I wished they existed. Click any one for the full story.
Built the brand, a subscription wine club, and the marketing and in-store systems behind a boutique wine shop
A family-owned boutique wine and spirits shop in Woodbury, NY, known for storied, hard-to-find wines. Brought on as the marketer and site improver while running the floor and register, I took on everything from brand voice to launching a subscription wine club.
Grew the eBay store from 12 reviews to 1,600+ at a 99.8% rating
A full Shopify storefront plus a multi-channel marketplace engine for a pallet-liquidation business: mystery boxes, pallet and truckload sales, cross-listing across five marketplaces, and the brand behind it.
Lifted Facebook ROAS from 0.3 to 1.5 managing $75K+/month
Hired as a junior planner, then handed the entire paid media and email operation for a national sleep-performance brand after the team departed, then scaled it into new markets.
Turned a Friday-night annoyance into a working web app
A yard-sale aggregator I built to fix my own problem: it sweeps the web for listings, collects them automatically, links back to the original posts, and maps the most efficient route to hit them all.
My own eBay store, run solo from sourcing to shipping
My personal eBay reselling operation. I source liquidation and open-box inventory, price it, list it across categories, and handle fulfillment and customer service myself. It's where I keep my marketplace skills sharp.
50 campaigns at a 33.2% average open rate
A year of Klaviyo campaigns for a pallet liquidation business, built from an empty account: templates, segments, send cadence, and the subject lines. Selected designs with the numbers behind them.